Wednesday, 8 May 2013

20 Data-Backed Ways to Improve Your Social Media Marketing


20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software

1) Tell Us Why We Should Follow You

Twitter accounts that used words like "founder," "speaker," "expert," "guru," and "author" in their bios had more followers than the average account.

2) Use Contra-Competitive Timing

Posts made to Facebook timelines on Saturdays and Sundays tend to get more Likes than posts made during the business week.

3) Use Tall Images on Pinterest

As image height in pixels increased for images posted to Pinterest, so did the average number of times they were repinned.

4) Put Links 25% of the Way Through Tweets

Links placed just before the halfway point (in characters) of tweets tended to have higher clickthrough rates than links placed elsewhere.

5) Use Questions on Facebook

Simple yes/no questions like "should" and "would," as well as multiple choice questions like "which" tend to get more comments than average Facebook posts.

6) Use Links to Get Retweets

While fewer than 25% of all tweets contain a link, more than half of retweets contain a URL.

7) Stop Talking About Yourself

As the amount of self-referential content posted by Twitter accounts increases, follower numbers decrease.

8) Say Something New

Retweeted tweets tend to contain fewer commonly used words than a random selection of non-retweeted tweets.

9) Stay Positive

As the amount of negativity posted by Twitter accounts increases, follower numbers decrease.

10) Use Calls-to-Action on Facebook

Facebook posts that included the word "like" tended to get more Likes than the average post.

11) Stay Away From Buzzwords

Facebook Pages that used industry buzzwords tended to have fewer Likes than pages that did not.

12) Share Links to Interesting Content

Accounts in which between 60% and 80% of tweets contain links tend to get more retweets than accounts that tweet fewer links.

13) Use Photos on Facebook

Facebook posts that use photos tend to get more Likes than text, video, or link-based posts.

14) Use Hashtags on Instagram

Photos that included hashtags in their descriptions on Instagram tend to get more Likes than photos that do not.

15) Talk About Food on Facebook

Facebook Pages that mention food tend to have more Likes than the average Facebook Page.

16) Tweet Around 4 p.m.

Tweets posted around 4 p.m. Eastern time tend to get more retweets than those posted at other times.

17) Don't Be Neutral on Facebook

Posts with positive sentiment get more Likes than posts with negative sentiment, but both positive and negative perform better than neutral.

18) Write Longer Tweets for More Clicks

Clickthrough rate of links in tweets increases as the overall length of those tweets also increases.

19) Go Short or Long on Facebook

Posts that either contained very little text (such as photos) or upwards of 700 characters tend to get the most Likes.

20) Ask for the Retweet

Tweets that contain the call-to-action (CTA) "please retweet" are four times more likely to get retweeted at least once, compared to those that do not include the CTA.