Finally after a wait of six long months, Facebook
has announced that it will officially launch its much awaited product,
Graph Search this Monday. Facebook had earlier launched the beta version
of Graph Search in January for user testing only to those who had
earlier requested for the same. The roll out will begin this Monday for
users in the US followed by a global roll out in the next few weeks. The
company stated that several hundreds of millions of users will get
access to the search engine developed by Facebook.
The graph
search, described as a completely new approach to search and completely
different from Web Search, is expected to touch on privacy concerns
which might ignite more users but it will give its users access to older
content as well as make users pay attention to privacy settings for
their accounts. According to the company’s CEO, Mark Zuckerberg, “Web
search is designed to take any open-ended query and give you links that
might have answers. Graph Search is designed to take a precise query
and give you an answer, rather than links that might provide an answer.”.
Facebook
has huge plans for its new search engine as the company plans to sell
demand fulfillment ads through it’s Graph Search but Facebook has been
seen taking a conservative approach of earning revenue. Graph Search has
been launched in it’s web application for desktop users, although news
is flying around that the social media giant is also working on a Graph
Search for mobile devices. With mobile users increasing on an alarming
rate, Facebook will definitely figure out ways to manage its huge user
base.
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