Email Marketing Statistics

• 80.8% of users report reading email on mobile devices
• 12% of people use separate work and personal inboxes
• Over 50% of respondents say they read most of their emails
• Secrets is the most clicked lead nurturing subject line word
• Posts and Jobs are the most clicked subject line words
• Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name
• CTR is higher when using the recipients company name in the subject line over no company mention
• 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies
• 65% prefer emails that contain mostly images vs. 35% who prefer mostly text
• Your most recent subscribers are the most likely to click through
• Saturday has the highest CTR at over 9% (Sunday is second just under 9%)
• 6 AM has the highest CTR of any hour
• Most unsubscriptions come on Tuesdays (0.52% unsub rate)
• Clicks by button text: Click Here gets the highest % of clicks over Go and Submit