Pay-Per-Click
(PPC) Advertising is a great way to quickly drive targeted traffic to your
website. Instead of paying upfront for placing your Ad on the search engines,
you are only charged when someone actually clicks on your keyword-targeted Ad.
Google, Yahoo and Bing all offer PPC Advertising on their search engine result
pages (SERPs), and can feed your ads to smaller search engines to expand your
reach.
Benefits
of PPC Advertising
The
benefits of PPC advertising far outweigh the costs. Get targeted traffic to
your website that's looking for your products and services. It's easily
measurable (all the search engines provide conversion tracking), and it often
yields a great return on investment (ROI).
Pay Per
Click Pros:
Significantly
cheaper than any other form of advertising media. A single month's
advertisement in a large newspaper or magazine can equal to the budget for an
entire year of PPC Advertising.
Targets
your right audience based on the keywords
Choose
your own budget and not have to worry about going over each month. Setup your
account with Ad budget for the month to be and once it runs down to zero amount
you do not have to pay anymore until you add additional funds to your account.
Is a
great way to increase traffic to your site. By showing up on the first page of
the search engine's rankings, you guarantee yourself a tremendous increase in
web traffic.
Pay Per
Click Cons:
Without
proper research, you may be paying for keywords that are not targeting the
right audience. Investing a little time in research is well worth the effort.
Don't
just create an account and forget about it. You need to monitor the results and
adjust your account accordingly. Thorough analysis of your account insures
maximum results and more ROI.
The
biggest con would have to be the cost of each click. Let's face it, every time
someone clicks with their mouse it costs you money. This becomes very evident
when people are clicking into your website just to look around and do a little
research.
IMarks -
A Digital Marketing and Media Solutions Company
IMarks is
an end-to-end digital marketing and media solutions company providing
customer-centric solutions to our focused verticals. IMarks specializes in
providing Digital marketing services that are successful, innovative, professional,
and of high quality. At IMarks we skillfully accelerate your growth that will
re-enforce your presence in the target market space.
Connect
With Us
For other
Digital Marketing Services, visit us at www.imarks.in and understand more about
our offerings.
Whether
you're just getting started, consider yourself to be a pro or have been sitting
on the sidelines we're here to help.
Respond to this mail or
connect our evangelists for further information @ +91-9666 777 181 / 184 / 186.
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