With online advertising turning competitive as ever,
the global ad market has been forecasted to grow manifold in 2013. In a
report from Economists Intelligence Unit, it has been revealed that
globally online advertising revenue might reach a staggering $113.5
billion as compared to $99 billion in 2012. Where as, Asia’s online
advertising is forecasted to grow at a modest pace from 24 percent of
the world wide revenue in 2010 to 26 percent by 2015.
In
the report, the mobile advertising market has been mentioned as really
taken off in Asia with a forecasted revenue generation of one-third of
the global mobile advertising market. According to the report, although
the Asian market has witnessed a massive increase in online spending,
however, entrepreneurs has been facing challenging commercial
environment in many parts of Asia. Interestingly, of the entire revenue
spent, 60 percent has been pounded by the tech giants, Google and
Facebook while the rest 40 percent is shared by the other small and
medium scale online players.
India has shown a
really good position in this area with 7 percent of the online business
coming from the world’s largest democracy. The estimated online
advertisement spent in India was about Rs 2,260 crore as for March 2013
with a growth estimation to Rs 2,938 crore by 2014. Mobile advertising
is estimated to reach Rs 240 crore by 2013, as mentioned in the report.
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