Link Building is Not At All Illegal – Google’s Matt Cutts Suggested
Google still does not think thatLink Buildingis Illegal. Last week, Google’s Matt Cutts gave an interview to Stone Temple’s Eric Enge, which Mr. Cutts tweeted to his huge fan followers as a reading recommendation. There were so many interesting facts within this interview session. But this was the most important phase of that interview session. Matt Cutts told that, “Many people / SEO professionals thought that Link Building is DEAD now. But Link Building is not at all DEAD till now and they are not at all illegal”. He also agreed that – “Some types of link building that are illegal, such as hacking blogs, Link farm, Low quality links – that sort of thing is really illegal”
Some valuable and authentic ideas and concepts he shared with the audiences, which can be really helpful:
1. Links Are Still the Best Way to Get a High SERP
“Links are still the best way that we’ve found to discover [how relevant or important somebody is], and maybe over time social or authorship or other types of mark up will give us a lot more information about that.”
2. Link Building is not bad
Link building is fine until you build the links with Quality:
“The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to write about it and to link to it. [...] Make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.”
3. Don’t Use Press Releases for Link Building
Matt Cutts also told that press releases do not count in Google’s ranking algorithm. If an editor decides to publish an article on a newspaper site based on that press release, that link will count.
4. Guest Posts Can Be Problematic
“If people just move away from doing article banks or article directories or article marketing to guest blogging and they don’t raise their quality thresholds for the content, then that can cause problems.”
5. Build Links with Social Activity
He recommended Social activities while build your back link. If you can drive audience engagement from your Facebook page, Twitter, Google+ page and other social channels to create the social signals Google is looking for.