5 Google Search Stats Every Marketer Should See

Normally the year in review “stuff” from search engines has little to do with business. While these lists may seem interesting for about half a second it really doesn’t do much for the SMB who is looking to get more business from their web presence. Google likes to play the game of telling us in early December what the most searched terms were and more but they wait until the start of January to tell the business users some important stats that could influence how they look at the engine.

As we have seen from an earlier HubSpot post, organic search is of the utmost importance to any business.  Here are a few more points that come directly from the Official Google blog describing things of interest to those using the searchengine to fuel their own revenue engine. Did you know....

7 out of 10 US Google users make more than one search query per day.

Do you think they are all wondering about celebrities and nonsense? No. They are looking for products and services like yours.

There were 540 Search Quality Improvements Made by Google Last Year

That translates to about 1.5 changes per day! Are you staying on top of these changes? Are you studying and understanding the space in a way to best use it for business success?

1 in 13 Google Result Pages Show a Map in Search Results

This proportion includes all searches. What do you suppose happens to this proportion when the searcher uses a local qualifier like including a town or region name in the search? Of note, one of the changes from last year that is becoming more pervasive in the results set is seeing a Google map in a search without even using the local qualifier.

Average Time it Takes Google to Answer a Query is Less than ¼ Second

Is there any wonder why Google is so dominant in this “I need it now!” world?

More than 1/3 of Google Queries (Duplicates Excluded) Have Never Been Seen Before

So why is this important? It’s because it never ends. The reason that the online space continues to improve in its delivery of results to the SMB is that it is evolving and morphing to the needs of today’s business and consumer alike. It’s not going to end.