When it comes to look back and compare the present scenario of Internet Era. The SEO Tricks have been gone through a big bombastic changes.
The
results of ranking of a particular website as of today were not the
same as on yesterday, and won’t be the same on tomorrow. No one can
predict.
But all you need to keep in mind being in competition is a “Good Linking Strategy”.
And, it does matter with the Quality of SEO Firm you have hired for your expectations.
Google
is now much more strict over the linking strategies you are using for
gaining backlinks for your website. It is strictly recommended that the
links coming to or going from your website must be in complete relevance
to your website. And, if it is not found as such, you are really paying
money for degrading your website.
For the
regular Post-Panda, Penguin EMD or other updates your SEO guy must be in
complete acknowledgement to the new changes and should be prepared in
advance not only up to the mark but above the mark so as to retain at
present position at least.
With a little
ups and down is not a worry but having a good presence previously and
ranking nowhere at present could be a sign of spamming to those pages
with particularly targeted keywords on those pages.
The
linking that supports your organic search engine results must itself be
obtained organically through social sharing, guest blogging and similar
tactics.
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