Monday, 29 April 2013

Why Social Media Marketing?

It’s Time To Go Social. We’ll Make it Simple.

If you're wondering if social media marketing is right for your business, the verdict is in … social media is a great way to drive repeat business and to attract new customers.
Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines—we're here to help.

According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months.

Same Old Word-of-Mouth Marketing

Social Media has changed the way people connect, discover, and share information. But let’s skip the jargon. Here’s what you need to know:
Social media is the technology that connects people—whether it’s to share content or just to chat.
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen (discovering & sharing).
Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.
Sound familiar? That’s because social media marketing is really just word-of-mouth powered by technology.
75% of people are somewhat or highly likely to share content they like online with friends, co-workers or family—49% do this at least weekly.

Source: Chadwick Martin Bailey Consumer Pulse 2010 (n= 1504)

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